TikTok wants to make money, it is preparing partnerships and its own solutions. "For now, he is far from Facebook”
Chinese company Bytedance is launching activities to turn its TikTok service into a tool for making significant money in the advertising and marketing segment. Among other things, the platform aims to develop solutions that allow brands to sell goods directly to TikTok users.
Could this direction of development threaten the future business of giants like Facebook? - TikTok has its assets, among them a host of powerful influencers and a community of loyal users. But turning a social network into a big marketing machine is a complicated process, and real competition for Facebook is a matter of years. Free TikTok Followers for you.
The TikTok app has been on the market since September 2016, it is a social platform that allows you to create and share short video content with music background. In August 2018, TikTok absorbed another similar application - Musical.ly and he took over all of its users. In July 2019, the Chinese company Bytedance, the owner of TikTok, reported that at least 700 million internet users worldwide use the platform every day. In turn, according to unofficial estimates from the autumn of this year, the number of users of TikTok already exceeds 2 billion. Initially, TikTok was intended as a platform intended only for the youngest, but now, for example, 60 percent. users of the app in the US are between the ages of 16 and 24. TikTok wants to make money for some time now, TikTok's management has been preparing various scenarios for the monetization of the service, which, despite its growing popularity, still brings potentially little revenue. Such actions can testify m.in. the fact that the service introduces new advertising formats. Recently, there was new information that TikTok wants to launch a marketing offensive. The service became a partner of the Shopify sales platform, through which TikTok users will be able to buy specific products directly from the service level. Appropriate advertising forms shall be prepared for this mechanism.
